That means the game of golf. I looked it up. David asked, what about golf around Merida. It had never crossed my mind, though I recalled hearing about a new development north of the city called La Ceiba. It's named for a type of tree with a funny trunk. Here's a discussion thread on Tripadvisor about La Ceiba. This page has information about another golf course, Club de Golf de Yucatan. and other golf courses in the region if you wanted to try a bunch.